Rural Health at the Intersection of SDoH

A book on my Amazon watchlist, set to release in October, got me thinking about rural hospitals. The book is by Dr. David Nash and Charles Wohlforth, titled “How Covid Crashed the System: A Guide to Fixing American Healthcare.” In the podcast interviews and the highlights I have read, the book discusses how our system pre-COVID was already designed to fail. The failure results from our racial and financial inequities and our “misguided individualism which tore communities apart” as we bartered against each other for PPE, staff, and hospital beds. What we see today is the continued impact of an already fragile healthcare system.

At HIMSS 2022, economist Diane Swonk warned that we are about to see a lot of hospitals close, and the biggest impact will be the already underserved and rural areas. They cannot sustain the current financial challenges with high turnover resulting in staffing agency wage costs and the growing inflation which is hitting every hospital supply from medications to bed sheets. According to the Center for Healthcare Quality & Payment Reform (CHQPR), 40 percent of rural hospitals are at risk of closing. For example, Santa Cruz Regional Hospital in Green Valley, AZ closed its 49-bed hospital and laid off over 300 employees in June. Since 2010, 193 rural hospitals have closed and in 2020 closed their doors, all causing patients to travel greater distances for emergency and outpatient services. CHQPR attributes the primary cause for rural hospital closures stemming from not enough revenue from health insurance plans to sustain services. Many of these hospitals do not have a large private insurance payer mix to offset the uninsured or Medicaid population.   

In order to slow the painful decline to our rural health system, the Centers for Medicare & Medicaid Services (CMS) is proposing a rule to create a new designation for rural hospitals, called “rural emergency hospitals” or REHs. As Dr. Ronald Hirsch discussed in prior segments on Monitor Mondays, the proposal defines REHs as not providing acute inpatient care services but has a transfer agreement in effect with a level I or II trauma center. They provide a 24/7 staffed emergency department and outpatient and/or observation services.  The designation would also make some expansions to critical access hospitals. The REH would receive an additional five percent payment of the services provided under the Medicare Hospital Outpatient Prospective Payment System.

Consideration is also being made during the open comment period of an additional monthly facility payment to support REH long-term viability. Although, any type of help is needed to serve our rural communities, I am concerned about the designation excluding the allowance of inpatient admissions. 

This week’s Monitor Mondays survey asked our listeners whether they are in favor of a new hospital designation by CMS, the REH – Rural Emergency Hospitals. The responses may surprise you, and can be viewed here.

Programming Note: Listen to Tiffany Ferguson live reporting on the SDoH every Monday on Monitor Mondays at 10 Eastern.

Facebook
Twitter
LinkedIn

Tiffany Ferguson, LMSW, CMAC, ACM

Tiffany Ferguson is CEO of Phoenix Medical Management, Inc., the care management company. Tiffany serves on the ACPA Observation Subcommittee. Tiffany is a contributor to RACmonitor, Case Management Monthly, and commentator for Finally Friday. After practicing as a hospital social worker, she went on to serve as Director of Case Management and quickly assumed responsibilities in system level leadership roles for Health and Care Management and c-level responsibility for a large employed medical group. Tiffany received her MSW at UCLA. She is a licensed social worker, ACM, and CMAC certified.

Related Stories

CMS Rural Health Transformation Program

CMS Rural Health Transformation Program

The Centers for Medicare & Medicaid Services (CMS) has launched the Rural Health Transformation (RHT) Program, a $50 billion, five-year federal initiative to strengthen healthcare

Read More

Leave a Reply

Please log in to your account to comment on this article.

Featured Webcasts

2026 ICD-10-CM/PCS Coding Clinic Update Webcast Series

Uncover essential coding insights with nationally recognized coding authority Kay Piper, RHIA, CDIP, CCS. Through ICD10monitor’s interactive, on‑demand webcast series, Kay walks you through the AHA’s 2026 ICD‑10‑CM/PCS Quarterly Coding Clinics, translating each update into practical, easy‑to‑apply guidance designed to sharpen precision, ensure compliance, and strengthen day‑to‑day decision‑making. Available shortly after each official release.

April 13, 2026

2026 ICD-10-CM/PCS Coding Clinic Update: Fourth Quarter

Uncover critical guidance on the ICD-10-CM/PCS code updates. Kay Piper reviews and explains ICD-10-CM/PCS coding guidelines in the AHA’s fourth quarter 2026 ICD-10-CM/PCS Coding Clinic in an easy to access on-demand webcast.

December 14, 2026

2026 ICD-10-CM/PCS Coding Clinic Update: Third Quarter

Uncover critical guidance on the ICD-10-CM/PCS code updates. Kay Piper reviews and explains ICD-10-CM/PCS coding guidelines in the AHA’s third quarter 2026 ICD-10-CM/PCS Coding Clinic in an easy to access on-demand webcast.

October 12, 2026

2026 ICD-10-CM/PCS Coding Clinic Update: Second Quarter

Uncover critical guidance on the ICD-10-CM/PCS code updates. Kay Piper reviews and explains ICD-10-CM/PCS coding guidelines in the AHA’s second quarter 2026 ICD-10-CM/PCS Coding Clinic in an easy to access on-demand webcast.

July 13, 2026

Trending News

Featured Webcasts

Compliance for the Inpatient Psychiatric Facility (IPF-PPS): Minimizing Federal Audit Findings by Strengthening Best Practices

Federal auditors are intensifying their focus on inpatient psychiatric facilities, using advanced data analytics to spotlight outliers and pursue high‑dollar repayments. In this high‑impact webcast, Michael Calahan, PA, MBA, Compliance Officer and V.P., Hospital & Physician Compliance, breaks down what regulators are really targeting in IPF-PPS admissions, documentation, treatment and discharge planning. Attendees will learn practical steps to tighten processes, avoid common audit triggers and protect reimbursement and reduce the risk of multimillion-dollar repayment demands.

April 9, 2026

Mastering MDM for Accurate Professional Fee Coding

In this timely session, Stacey Shillito, CDIP, CPMA, CCS, CCS-P, CPEDC, COPC, breaks down the complexities of Medical Decision Making (MDM) documentation so providers can confidently capture the true complexity of their care. Attendees will learn practical, efficient strategies to ensure documentation aligns with current E/M guidelines, supports accurate coding, and reduces audit risk, all without adding to charting time.

March 31, 2026

The PEPPER Returns – Risk and Opportunity at Your Fingertips

Join Ronald Hirsch, MD, FACP, CHCQM for The PEPPER Returns – Risk and Opportunity at Your Fingertips, a practical webcast that demystifies the PEPPER and shows you how to turn complex claims data into actionable insights. Dr. Hirsch will explain how to interpret key measures, identify compliance risks, uncover missed revenue opportunities, and understand new updates in the PEPPER, all to help your organization stay ahead of audits and use this powerful data proactively.

March 19, 2026

Top 10 Audit Targets for 2026-2027 for Hospitals & Physicians: Protect Your Revenue

Stay ahead of the 2026-2027 audit surge with “Top 10 Audit Targets for 2026-2027 for Hospitals & Physicians: Protect Your Revenue,” a high-impact webcast led by Michael Calahan, PA, MBA. This concise session gives hospitals and physicians clear insight into the most likely federal audit targets, such as E/M services, split/shared and critical care, observation and admissions, device credits, and Two-Midnight Rule changes, and shows how to tighten documentation, coding, and internal processes to reduce denials, recoupments, and penalties. Attendees walk away with practical best practices to protect revenue, strengthen compliance, and better prepare their teams for inevitable audits.

January 29, 2026

Trending News

Happy National Doctor’s Day! Learn how to get a complimentary webcast on ‘Decoding Social Admissions’ as a token of our heartfelt appreciation! Click here to learn more →

CYBER WEEK IS HERE! Don’t miss your chance to get 20% off now until Dec. 1 with code CYBER25

CYBER WEEK IS HERE! Don’t miss your chance to get 20% off now until Dec. 2 with code CYBER24