Maternal Health: A Growing Concern in Rural Health

 Distance from qualified care can literally mean life or death for a pregnant woman living in a rural area.

EDITOR’S NOTE: Leslie Marsh reported this story during a recent episode of Monitor Mondays. The following is an edited transcript of her reporting.

While rural healthcare is grappling with increasing financial and regulatory pressures that have led to 120 rural hospital closures over the past decade, it is also dealing with the creation and expansion of obstetrics deserts, as more providers retreat from providing obstetrical services. 

Technology, information gains, and improved practice have led to gains in overall quality of life and longevity for the country at large. Maternal care is a devastating exception to this trend. The Centers for Disease Control and Prevention (CDC) begin collecting data on pregnancy-related deaths in 1986. During the 20th century, maternal mortality rates declined significantly; however, these rates have been steadily increasing since 1987, from a rate of 7.2 deaths per 100,000 live births back then to 16.9 deaths per 100,000 live births in 2016. If you are a black, non-Hispanic woman, the data indicates that you have roughly three times the average risk of maternal mortality. 

Childbirth is the most common reason for hospitalizations; however, rural hospitals are increasingly electing to discontinue these services. Access to maternity care is of particular concern because roughly 18 million women of reproductive age live in rural areas. A report from the University of Minnesota’s rural research team indicates that mothers who live in rural areas are 9 percent more likely to die or nearly die in childbirth, compared to their urban counterparts.   

A study published in the Journal of the American Medical Association (AMA) indicated that between 2004 and 2014, a total of 179 rural counties lost hospital-based obstetric services. By 2014, a Health Affairs study noted, more than half of all rural counties had no hospital that offered maternity care. Although these hospitals are closing down their obstetrical units, the hospitals still deliver babies, but these deliveries occur in an emergency room, with less-prepared providers. 

The lack of access to high-quality care and obstetrical services close to home is an alarming trend that is putting rural moms at greater risk. Climate and geography can lead to disastrous results for mom and baby. Hemorrhage is a risk even in the hospital setting; it becomes a death sentence if you are 30 miles away from a hospital. 

The data and implications for young women of child-bearing age are troubling; however, the national attention this situation is receiving has led to efforts to reduce maternal mortality, and to find solutions for both practitioners and women giving birth in rural communities without hospital-based obstetrical services. Legislators are paying attention, too – the Rural Maternal and Obstetrical Modernization of Services Act (Rural MOMs Act) would offer grants to train physicians and fellows to practice obstetrics in rural communities; it would also expand the use of telehealth services.  

Identifying the problem and the underlying causes is the first step in finding solutions. All moms should have access to high-quality maternal care, regardless of where they live. Incorporating best practices for maternal care, pregnancy-related complications, and sufficient training are essential next steps. Working together, we can and will do better – our nation’s moms and babies deserve the best care, regardless of their ZIP code. Access to quality obstetric care is a matter of life and death. 

Facebook
Twitter
LinkedIn

Related Stories

Leave a Reply

Please log in to your account to comment on this article.

Featured Webcasts

Trending News

Featured Webcasts

Ask Dr. Hirsch: Clarifying Medicare’s Most Misunderstood Rules – Part 2

Medicare regulations are complex and even seasoned professionals struggle to apply them consistently. Due to overwhelming demand, Dr. Hirsch returns for Part 2 of Ask Dr. Hirsch: Clarifying Medicare’s Most Misunderstood Rules to answer even more of Medicare’s most misunderstood questions, covering inpatient status, observation, SNF access, Medicare Advantage denials, and more. Join Dr. Hirsch as he provides clear, referenced answers to real-world questions submitted by your peers, helping you navigate Medicare compliance with confidence and clarity.

June 18, 2026

Reengineering Utilization Management: Building an Adaptive Model for the New Payer Era

Traditional utilization management models can no longer keep pace with regulatory shifts, payer scrutiny, and operational pressures. In this webcast, Tiffany Ferguson, LMSW, CMAC, ACM, ACPA-C, introduces an Adaptive Model strategy that modernizes UM through role specialization, technology-driven workflows, and proactive, team-based processes. Attendees will learn how to restructure programs to improve efficiency, strengthen clinical collaboration, and enhance financial performance in a rapidly changing healthcare environment.

May 20, 2026

Compliance for the Inpatient Psychiatric Facility (IPF-PPS): Minimizing Federal Audit Findings by Strengthening Best Practices

Federal auditors are intensifying their focus on inpatient psychiatric facilities, using advanced data analytics to spotlight outliers and pursue high‑dollar repayments. In this high‑impact webcast, Michael Calahan, PA, MBA, Compliance Officer and V.P., Hospital & Physician Compliance, breaks down what regulators are really targeting in IPF-PPS admissions, documentation, treatment and discharge planning. Attendees will learn practical steps to tighten processes, avoid common audit triggers and protect reimbursement and reduce the risk of multimillion-dollar repayment demands.

April 9, 2026

Mastering MDM for Accurate Professional Fee Coding

In this timely session, Stacey Shillito, CDIP, CPMA, CCS, CCS-P, CPEDC, COPC, breaks down the complexities of Medical Decision Making (MDM) documentation so providers can confidently capture the true complexity of their care. Attendees will learn practical, efficient strategies to ensure documentation aligns with current E/M guidelines, supports accurate coding, and reduces audit risk, all without adding to charting time.

March 31, 2026

Trending News

Celebrate Lab Week with MedLearn! Sign up to win one year of our Laboratory All Access Pass! Click here to learn more →

Have a Medicare regulation question you’d love Dr. Hirsch to answer? Now is your chance! CLICK HERE to learn more→

Happy National Doctor’s Day! Learn how to get a complimentary webcast on ‘Decoding Social Admissions’ as a token of our heartfelt appreciation! Click here to learn more →

This Memorial Day, we honor those who gave all for our freedom. Take 20% off sitewide through May 29 with code MEMORIAL26 at checkout

CYBER WEEK IS HERE! Don’t miss your chance to get 20% off now until Dec. 1 with code CYBER25

CYBER WEEK IS HERE! Don’t miss your chance to get 20% off now until Dec. 2 with code CYBER24