CMS Targets Misleading Marketing Claims by Medicare Advantage Plans

CMS Targets Misleading Marketing Claims by Medicare Advantage Plans

Final rule is intended to hold health insurance companies to higher standards.

The final rule issued recently by the U.S. Department of Health and Human Services (HHS) through the Centers for Medicare & Medicaid Services (CMS) will ensure that Medicare Advantage (MA) plans work for seniors and people with disabilities.

By cracking down on misleading marketing schemes, removing barriers to care, expanding access to behavioral health care, and promoting health equity, this new rule will strengthen Medicare Advantage and hold health insurance companies to higher standards.

Moreover, implementing a key provision of the Inflation Reduction Act will improve access to affordable prescription drug coverage for an estimated 300,000 low-income individuals. This is a significant step towards improving healthcare for all Americans, especially for those who are most vulnerable.

Under the new rule, advertisements for Medicare Advantage and Part D plans must mention a specific plan name and may not use the Medicare name, CMS logo, or other information issued by the Federal Government in a misleading way. The rule also increases accountability for plans to monitor the activities of agents and brokers who sell Medicare plans.

Overall, the changes outlined in the final rule aim to improve transparency and accountability in the marketing of Medicare Advantage and Part D plans, which could help individuals make more informed decisions about their healthcare coverage.

Also under the new rule, a granted prior authorization approval must remain valid for as long as it is medically necessary to avoid disruptions in care. Medicare Advantage plans will also be required to conduct annual reviews of their utilization management policies to ensure they are up to date and effective. In addition, health care professionals with relevant expertise must review denials of coverage based on medical necessity before a denial can be issued.

These changes are intended to complement proposals in CMS’ Advancing Interoperability and Improving Prior Authorization Processes Proposed Rule (CMS-0057-P), which seeks to improve the electronic exchange of health information and streamline the prior authorization process through greater standardization and automation.

Programming note: Listen to Tim Powell every Tuesday morning on Talk Ten Tuesdays when he anchors the New Desk, 10 Eastern.

Facebook
Twitter
LinkedIn

Timothy Powell, CPA, CHCP

Timothy Powell is a nationally recognized expert on regulatory matters, including the False Claims Act, Zone Program Integrity Contractor (ZPIC) audits, and U.S. Department of Health and Human Services (HHS) Office of Inspector General (OIG) compliance. He is a member of the RACmonitor editorial board and a national correspondent for Monitor Mondays.

Related Stories

Leave a Reply

Please log in to your account to comment on this article.

Featured Webcasts

2025 Coding Clinic Webcast Series

2025 ICD-10-CM/PCS Coding Clinic Update Webcast Series

Uncover critical guidance. HIM coding expert, Kay Piper, RHIA, CDIP, CCS, provides an interactive review on important information in each of the AHA’s 2025 ICD-10-CM/PCS Quarterly Coding Clinics in easy-to-access on-demand webcasts, available shortly after each official publication.

April 14, 2025

Trending News

Featured Webcasts

Audit-Proof Your Wound Care Procedures: Expert Insights on Compliance and Risk Mitigation

Audit-Proof Your Wound Care Procedures: Expert Insights on Compliance and Risk Mitigation

Providers face increasing Medicare audits when using skin substitute grafts, leaving many unprepared for claim denials and financial liabilities. Join veteran healthcare attorney Andrew B. Wachler, Esq., in this essential webcast and master the Medicare audit process, learn best practices for compliant billing and documentation, and mitigate fraud and abuse risks. With actionable insights and a live Q&A session, you’ll gain the tools to defend your practice and ensure compliance in this rapidly evolving landscape.

April 17, 2025
Utilization Review Essentials: What Every Professional Needs to Know About Medicare

Utilization Review Essentials: What Every Professional Needs to Know About Medicare

Dr. Ronald Hirsch dives into the basics of Medicare for clinicians to be successful as utilization review professionals. He’ll break down what Medicare does and doesn’t pay for, what services it provides and how hospitals get paid for providing those services – including both inpatient and outpatient. Learn how claims are prepared and how much patients must pay for their care. By attending our webcast, you will gain a new understanding of these issues and be better equipped to talk to patients, to their medical staff, and to their administrative team.

March 20, 2025

Rethinking Observation Metrics: Standardizing Data for Better Outcomes

Hospitals face growing challenges in measuring observation metrics due to inconsistencies in classification, payer policies, and benchmarking practices. Join Tiffany Ferguson, LMSW, CMAC, ACM, and Anuja Mohla, DO, FACP, MBA, ACPA-C, CHCQM-PHYADV as they provide critical insights into refining observation metrics. This webcast will address key issues affecting observation data integrity and offer strategies for improving consistency in reporting. You will learn how to define meaningful metrics, clarify commonly misinterpreted terms, and apply best practices for benchmarking, and gain actionable strategies to enhance observation data reliability, mitigate financial risk, and drive better decision-making.

February 25, 2025
Navigating the 2025 Medicare Physician Fee Schedule: Key Changes and Strategies for Success

Navigating the 2025 Medicare Physician Fee Schedule: Key Changes and Strategies for Success

The 2025 Medicare Physician Fee Schedule brings significant changes to payment rates, coverage, and coding for physician services, impacting practices nationwide. Join Stanley Nachimson, MS., as he provides a comprehensive guide to understanding these updates, offering actionable insights on new Medicare-covered services, revised coding rules, and payment policies effective January 1. Learn how to adapt your practices to maintain compliance, maximize reimbursement, and plan for revenue in 2025. Whether you’re a physician, coder, or financial staff member, this session equips you with the tools to navigate Medicare’s evolving requirements confidently and efficiently.

January 21, 2025

Trending News