Rural Hospitals: Here Today. Here Tomorrow?

The fate of these hospitals looks grim.

Rural hospitals have long been considered “on the edge.” They typically serve populations that are old, less affluent, and generally less healthy (a result of delayed healthcare, age-related diseases, and varying degrees of poverty). The patients these hospitals serve are more likely to require costly healthcare when they do present. These same patients are more likely to have Medicare or Medicaid unless they are self-pay. In short, rural hospitals are typically delivering expensive care with reimbursement that precludes significant positive margin. Those rural hospitals that do have positive margins often do so on local tax revenues or government grants.

COVID did not help.

The onset of the pandemic in 2020 flooded these hospitals with very sick, high-risk patients. The hospitals had a thorny dilemma: pay previously unheard-of rates for additional nursing and allied-health professionals or limit staffing and hence services. This was no small decision. In most rural communities, the hospital is the largest or second largest employer. The staff are integrated into the community. They are well-known and recognized at high school football games and the local grocery store. Many hospitals chose to pay usurious rates for staffing from agencies. Additional government funding allowed many of these hospitals to remain financially viable.

But then, January 2022 came. The most recent COVID surge was still underway. Expenses, including nursing and allied health, remained very high. But additional government funding essentially ceased. Hospitals trying desperately to maintain services to their communities were, once again, faced with the decision to continue or curtail. Many continued providing services hoping that there would be additional government support. For most, there wasn’t.

The surge finally ended. Contract labor costs remained high as hospitals tried to realign costs with revenue. Many nurses who left employed positions for agency positions did not return to their employed positions after agency work slowed.

Hospitals now faced a new human capital problem. Most were financially unable to continue using contract staffing but simultaneously were unable to fill vacant, employed positions. The “shallow” labor pool has been a long-term problem for rural hospitals. But now it was worse.

Compounding the obligate reduction in workforce was a concomitant reduction in revenue. As hospitals emerged from the most recent surge patients just didn’t seem to be returning in many rural areas. Maybe patients were delaying elective care. Maybe the contemporaneous rise in prices of other consumer good in spring and summer 2022 caused patients to re-evaluate healthcare needs in the context of gasoline exceeding $5/gallon. Perhaps it was just overwhelming economic uncertainty. A recent KaufmanHall report of over 900 hospitals indicated that operating margins are improving but remained persistently negative and are far short of pre-pandemic levels. KaufmanHall also notes that inflation is contributing to the negative margins as well.

So, what happens next? Some may be acquired. But for-profit hospital systems may not have the desire to take on obligate money-losing properties absent some compelling strategic value.

The hospitals in communities served by rural hospitals may never have strategic value, generate sufficient margin to attract buyers, or develop communities with political clout to receive adequate government support to remain open. Some, perhaps most, of the hospitals with the worst margins will simply close.

At the time of this writing the federal government appears to have little appetite for additional healthcare “bailouts.” The government wants to see the pandemic getting smaller in the rearview mirror. The fate of these hospitals looks grim. The fate of their communities looks grave.

Facebook
Twitter
LinkedIn

John K. Hall, MD, JD, MBA, FCLM, FRCPC

John K. Hall, MD, JD, MBA, FCLM, FRCPC is a licensed physician in several jurisdictions and is admitted to the California bar. He is also the founder of The Aegis Firm, a healthcare consulting firm providing consultative and litigation support on a wide variety of criminal and civil matters related to healthcare. He lectures frequently on black-letter health law, mediation, medical staff relations, and medical ethics, as well as patient and physician rights. Dr. Hall hopes to help explain complex problems at the intersection of medicine and law and prepare providers to manage those problems.

Related Stories

Leave a Reply

Please log in to your account to comment on this article.

Featured Webcasts

Mastering Principal Diagnosis: Coding Precision, Medical Necessity, and Quality Impact

Mastering Principal Diagnosis: Coding Precision, Medical Necessity, and Quality Impact

Accurately determining the principal diagnosis is critical for compliant billing, appropriate reimbursement, and valid quality reporting — yet it remains one of the most subjective and error-prone areas in inpatient coding. In this expert-led session, Cheryl Ericson, RN, MS, CCDS, CDIP, demystifies the complexities of principal diagnosis assignment, bridging the gap between coding rules and clinical reality. Learn how to strengthen your organization’s coding accuracy, reduce denials, and ensure your documentation supports true medical necessity.

December 3, 2025

Proactive Denial Management: Data-Driven Strategies to Prevent Revenue Loss

Denials continue to delay reimbursement, increase administrative burden, and threaten financial stability across healthcare organizations. This essential webcast tackles the root causes—rising payer scrutiny, fragmented workflows, inconsistent documentation, and underused analytics—and offers proven, data-driven strategies to prevent and overturn denials. Attendees will gain practical tools to strengthen documentation and coding accuracy, engage clinicians effectively, and leverage predictive analytics and AI to identify risks before they impact revenue. Through real-world case examples and actionable guidance, this session empowers coding, CDI, and revenue cycle professionals to shift from reactive appeals to proactive denial prevention and revenue protection.

November 25, 2025
Sepsis: Bridging the Clinical Documentation and Coding Gap to Reduce Denials

Sepsis: Bridging the Clinical Documentation and Coding Gap to Reduce Denials

Sepsis remains one of the most frequently denied and contested diagnoses, creating costly revenue loss and compliance risks. In this webcast, Angela Comfort, DBA, MBA, RHIA, CDIP, CCS, CCS-P, provides practical, real-world strategies to align documentation with coding guidelines, reconcile Sepsis-2 and Sepsis-3 definitions, and apply compliant queries. You’ll learn how to identify and address documentation gaps, strengthen provider engagement, and defend diagnoses against payer scrutiny—equipping you to protect reimbursement, improve SOI/ROM capture, and reduce audit vulnerability in this high-risk area.

September 24, 2025

Trending News

Featured Webcasts

Surviving Federal Audits for Inpatient Rehab Facility Services

Surviving Federal Audits for Inpatient Rehab Facility Services

Federal auditors are zeroing in on Inpatient Rehabilitation Facility (IRF) and hospital rehab unit services, with OIG and CERT audits leading to millions in penalties—often due to documentation and administrative errors, not quality of care. Join compliance expert Michael Calahan, PA, MBA, to learn the five clinical “pillars” of IRF-PPS admissions, key documentation requirements, and real-life case lessons to help protect your revenue.

November 13, 2025
E/M Services Under Intensive Federal Scrutiny: Navigating Split/Shared, Incident-to & Critical Care Compliance in 2025-2026

E/M Services Under Intensive Federal Scrutiny: Navigating Split/Shared, Incident-to & Critical Care Compliance in 2025-2026

During this essential RACmonitor webcast Michael Calahan, PA, MBA Certified Compliance Officer, will clarify the rules, dispel common misconceptions, and equip you with practical strategies to code, document, and bill high-risk split/shared, incident-to & critical care E/M services with confidence. Don’t let audit risks or revenue losses catch your organization off guard — learn exactly what federal auditors are looking for and how to ensure your documentation and reporting stand up to scrutiny.

August 26, 2025

Trending News

Happy National Doctor’s Day! Learn how to get a complimentary webcast on ‘Decoding Social Admissions’ as a token of our heartfelt appreciation! Click here to learn more →

CYBER WEEK IS HERE! Don’t miss your chance to get 20% off now until Dec. 2 with code CYBER24