Rebranding CDI Hasn’t Helped, Redirection Has

Integrity or improvement? In too many programs there is very little improvement or integrity achieved within the medical record aside from enhanced capture of diagnoses potentially impacting reimbursement.

Most Clinical Documentation Integrity (CDI) programs are mislabeled and misidentified in the present format. Integrity is defined as the quality or state of being complete or undivided per Merriam-Webster.

A few years back the association representing the Clinical Documentation Improvement Specialist’s community elected to replace the “Improvement” part of the name to “Integrity”, now referred to as Clinical Documentation Integrity Specialists. The other association representing other Clinical Documentation Improvement Specialists followed suit and changed the name to reflect Integrity.

Why the name change?

Well, the rationale included the thought that Integrity better represents and reflects the goals, objectives, and mission of the profession to enhance the integrity of the medical record. Unfortunately, the CDI profession is not living up to and markedly missing the mark in achieving clinical documentation integrity within the record. I will touch base on the reasoning and rationale for my sentiment for present-day processes of CDI that in too many instances unwittingly generate even more costly self-inflicted payer denials.

Reimbursement vs. Integrity

The medical record serves first and foremost as a communication tool for physicians to record their findings, observations, thoughts, and clinical management of the patient with capture and reflection of the physician’s clinical judgment, medical decision making and thought processes. In the words of an attorney from a medico-legal perspective, the following describes the purposes of the medical record:

  • The primary purpose of a medical record is to provide a complete and accurate description of the patient’s medical history. This includes medical conditions, diagnoses, the care, and treatment you provide, and results of such treatments. A well-documented medical record reflects all clinically relevant aspects of the patient’s health and serves as an effective communication vehicle. (Medical Record Documentation)

Let’s look at current CDI processes that focus primarily on outcomes of reimbursement through CC/MCC capture and Case Mix Increase facilitated by the query process. Whenever an outcome of any initiative is revenue driven without concomitant focus and intent upon improving actual processes contributing to the endpoint, the achieved outcomes are generally either short-lived, less than stellar or detrimental in nature. An analogy is when experiences a flat tire in most of today’s modern vehicles. There is either a “temporary” spare tire, fix a flat kit, or the car is equipped with “run flat” tires. In any case, the fix is designed and intended to be temporary with the driver required to repair the tire in question or purchase a new tire. Now, let’s examine and take a hard look at present-day CDI processes consisting of the query process, generating queries to physicians for purposes of solidifying secondary diagnoses, i.e., CC/MCC, or principal diagnoses that directly impact reimbursement. Additional areas commonly queried relate to HCCs, core measures, patient safety indicators, present on admission indicators to name just a few. The point here is that too often the effort and attention of the clinical documentation integrity specialists is upon task-based activities measured by key performance indicators that promote reimbursement outcomes. Present key performance indicators utilized to measure overall CDI performance include but are not limited to number of charts reviewed, number of queries left, query response rate, physician query agreement rate, CC/MCC capture rate, CMI increase, etc. While I fully support hospitals and physicians being reimbursed optimally for care and services provided, this short-term solution consisting of the query process must be considered and recognized as a temporary fix.

Queries produce short-term gain at the expense of sustainable long-term performance achievement of complete and accurate physician documentation all the time every time! By virtue of this unrelenting focus on reimbursement measured within too many CDI programs, the opportunity to effectively address, build upon, and improve the integrity of the medical record and its patient story is overlooked and foregone.

The medical record as a multidisciplinary communication tool is what the CDI profession must recognize and incorporate as the fundamental basis for their mission, vision, and role. In its present format, the CDI profession with present processes and task-based activities do not lend themselves to “integrity.” A more appropriate descriptive title for Clinical Documentation Improvement is “Reimbursement Improvement Program” or “Reimbursement Improvement Program Specialists.”

At the end of the day in too many programs there is very little improvement or integrity achieved within the medical record aside from enhanced capture of diagnoses potentially impacting reimbursement.

Measured CC/MCC Capture Rate and CMI are relative gross numbers that do not necessarily translate into real net patient revenue. Just because a claim is coded and billed with a particular MS-DRG or APR-DRG does not mean the payer will pay the claim as coded and billed. Payers operate under the guise that “It is not so just because the physician said it is so” when it comes to physician documentation of diagnoses that are secured by a query. Payers are becoming more aggressive in their denials for clinical validation and DRG downgrades and while a good number may be egregious in nature, solid complete physician documentation that goes well beyond simple clinical validation is paramount to alleviating any of these costly denials or increasing the ability to rehabilitate these same charts if denied by the payer. Clinical data validation means checking clinical data for correctness and completeness, that the diagnosis being queried, or diagnosis already documented by the physician is clearly supported by the diagnostic information within the medical record. This is where a true CDI professional can shine if one embraces the concept of “Holistic Chart Review.”

A reimbursement specialist pays particular attention and devotes their efforts on linking the diagnosis to clinical findings and clinical results documented within the record. A true CDI professional recognizes both subtle as well as clear-cut obvious physician documentation that will likely be a contributing factor or directly causative factor in a payer medical necessity or clinical validation denial or a level of care or DRG downgrade.

Reimbursement Integrity Program Specialists are keen to diagnosis capture and reimbursement while a bona fide Clinical Documentation Integrity Specialists understands, appreciates, and subscribes to the philosophy of treating the medical record as a multidisciplinary communication tool, recognizing the unwavering commitment to patients, physicians, and all other healthcare stakeholder professionals involved in the care of the patient.

The medical record as a communication tool requires a wide-eyed lens team approach to processes that affect positive change in overall physician behavioral patterns of documentation. Diagnosis reporting is just one small but critically important aspect of physician documentation. Improving the physician’s telling, describing, depicting, reflecting, and showing of the patient story, need for hospital level of care, continued hospitalization, clinical progress of the patient, readiness for discharge to post-acute care, and a sufficient discharge summary that meets joint commission requirements at a minimum, is within the scope of the Clinical Documentation Integrity Specialists employing a team approach.

Making the Transition: Clinical Documentation Integrity Specialists

Hospitals and health systems are continuing to experience undue long lasting financial strain as part of the aftereffect of the Covid pandemic. Slowly crawling out from pandemic, hospitals and health systems must strengthen all revenue cycle processes that support a high-performing revenue cycle with collection of sustainable net patient revenue.

Fundamental to patient care and the revenue cycle is quality-focused complete physician documentation closely approximating the care provided with establishment of medical necessity. The CDI profession must transform present-day operational processes to incorporate elements that achieve true meaningful measurable long-lasting physician documentation improvement and integrity. Only the physician can achieve and move the needle on clinical documentation excellence.

With the CDI profession becoming the change agent to clinical documentation integrity, working with physician advisors, physicians themselves, case management, utilization review/management, and other healthcare stakeholders, monumental strides can be accomplished in the overall quality and effectiveness of the medical record as a communication tool. This communication tool will best serve the patient and all people involved directly and indirectly in patient care.

A byproduct is preemptive, proactive denials avoidance documentation that is resilient to second-guessing by payers resulting in financial recoupment.

The time for CDI transformation is now!

Facebook
Twitter
LinkedIn

Related Stories

Can Any Physician Enter an Inpatient Order?

Can Any Physician Enter an Inpatient Order?

Let’s talk about the term “attending physician.”  The simplest definition is the physician primarily responsible for a hospitalized patient’s care.  While there may be many

Read More

Leave a Reply

Please log in to your account to comment on this article.

Featured Webcasts

Sepsis Sequencing in Focus: From Documentation to Defensible Coding

Sepsis sequencing continues to challenge even experienced coding and CDI professionals, with evolving guidelines, documentation gaps, and payer scrutiny driving denials and data inconsistencies. In this webcast, Payal Sinha, MBA, RHIA, CCDS, CDIP, CCS, CCS-P, CCDS-O, CRC, CRCR, provides clear guideline-based strategies to accurately code sepsis, severe sepsis, and septic shock, assign POA indicators, clarify the relationship between infection and organ dysfunction, and align documentation across teams. Attendees will gain practical tools to strengthen audit defensibility, improve first-pass accuracy, support appeal success, reduce denials, and ensure accurate quality reporting, empowering organizations to achieve consistent, compliant sepsis coding outcomes.

March 26, 2026
I022426_SQUARE

Fracture Care Coding: Reduce Denials Through Accurate Coding, Sequencing, and Modifier Use

Expert presenters Kathy Pride, RHIT, CPC, CCS-P, CPMA, and Brandi Russell, RHIA, CCS, COC, CPMA, break down complex fracture care coding rules, walk through correct modifier application (-25, -57, 54, 55), and clarify sequencing for initial and subsequent encounters. Attendees will gain the practical knowledge needed to submit clean claims, ensure compliance, and stay one step ahead of payer audits in 2026.

February 24, 2026
Mastering Principal Diagnosis: Coding Precision, Medical Necessity, and Quality Impact

Mastering Principal Diagnosis: Coding Precision, Medical Necessity, and Quality Impact

Accurately determining the principal diagnosis is critical for compliant billing, appropriate reimbursement, and valid quality reporting — yet it remains one of the most subjective and error-prone areas in inpatient coding. In this expert-led session, Cheryl Ericson, RN, MS, CCDS, CDIP, demystifies the complexities of principal diagnosis assignment, bridging the gap between coding rules and clinical reality. Learn how to strengthen your organization’s coding accuracy, reduce denials, and ensure your documentation supports true medical necessity.

December 3, 2025

Proactive Denial Management: Data-Driven Strategies to Prevent Revenue Loss

Denials continue to delay reimbursement, increase administrative burden, and threaten financial stability across healthcare organizations. This essential webcast tackles the root causes—rising payer scrutiny, fragmented workflows, inconsistent documentation, and underused analytics—and offers proven, data-driven strategies to prevent and overturn denials. Attendees will gain practical tools to strengthen documentation and coding accuracy, engage clinicians effectively, and leverage predictive analytics and AI to identify risks before they impact revenue. Through real-world case examples and actionable guidance, this session empowers coding, CDI, and revenue cycle professionals to shift from reactive appeals to proactive denial prevention and revenue protection.

November 25, 2025

Trending News

Featured Webcasts

The PEPPER Returns – Risk and Opportunity at Your Fingertips

Join Ronald Hirsch, MD, FACP, CHCQM for The PEPPER Returns – Risk and Opportunity at Your Fingertips, a practical webcast that demystifies the PEPPER and shows you how to turn complex claims data into actionable insights. Dr. Hirsch will explain how to interpret key measures, identify compliance risks, uncover missed revenue opportunities, and understand new updates in the PEPPER, all to help your organization stay ahead of audits and use this powerful data proactively.

March 19, 2026

Top 10 Audit Targets for 2026-2027 for Hospitals & Physicians: Protect Your Revenue

Stay ahead of the 2026-2027 audit surge with “Top 10 Audit Targets for 2026-2027 for Hospitals & Physicians: Protect Your Revenue,” a high-impact webcast led by Michael Calahan, PA, MBA. This concise session gives hospitals and physicians clear insight into the most likely federal audit targets, such as E/M services, split/shared and critical care, observation and admissions, device credits, and Two-Midnight Rule changes, and shows how to tighten documentation, coding, and internal processes to reduce denials, recoupments, and penalties. Attendees walk away with practical best practices to protect revenue, strengthen compliance, and better prepare their teams for inevitable audits.

January 29, 2026

AI in Claims Auditing: Turning Compliance Risks into Defensible Systems

As AI reshapes healthcare compliance, the risk of biased outputs and opaque decision-making grows. This webcast, led by Frank Cohen, delivers a practical Four-Pillar Governance Framework—Transparency, Accountability, Fairness, and Explainability—to help you govern AI-driven claim auditing with confidence. Learn how to identify and mitigate bias, implement robust human oversight, and document defensible AI review processes that regulators and auditors will accept. Discover concrete remedies, from rotation protocols to uncertainty scoring, and actionable steps to evaluate vendors before contracts are signed. In a regulatory landscape that moves faster than ever, gain the tools to stay compliant, defend your processes, and reduce liability while maintaining operational effectiveness.

January 13, 2026

Trending News

Prepare for the 2025 CMS IPPS Final Rule with ICD10monitor’s IPPSPalooza! Click HERE to learn more

Get 15% OFF on all educational webcasts at ICD10monitor with code JULYFOURTH24 until July 4, 2024—start learning today!

CYBER WEEK IS HERE! Don’t miss your chance to get 20% off now until Dec. 1 with code CYBER25

CYBER WEEK IS HERE! Don’t miss your chance to get 20% off now until Dec. 2 with code CYBER24